About the Yellow Pages™
are a quite a few problems with the printed Yellow Pages today... here
are our top three:
Too granular–there are far too many sub-divisions in almost
every category. Computer services, for example has 15 sections! Which
subcategory do you choose for your listing? Or do you pay for listings
in multiple categories? I think this is their plan to get more money
Too little differentiation–in any area with a large number of
competitors, your business is just an alphabetically ordered name in the
crowd, unless you buy the largest ad at that category, and this is just
too cost prohibitive. For example, a full-page color display ad at one
heading costs over $4,000.00 PER month. That’s $48,000.00 per YEAR!
Too little information–what specialty or services do you
offer your customers that would compel them to choose you over the
business three lines up on the page? What sets you apart without
resorting to a special ad costing a few hundred dollars a month?
our first year of operation, I placed MacCetera in two areas of the
Greater Atlanta Yellow Pages. One simple listing was free. The second
listing, at $78.00 per month, was a simple second line to clarify my web
services. Was it worth it? Also, if we wanted to make changes, we had to
wait until next year to do so.
received only 6 phone calls from these that year. One yielded a web
design job... and that client filed for bankruptcy before paying us for
now only have the free listing.
is the return on your Yellow Pages investment?
suggestion is to find a local website that offers Internet advertising
at an affordable price. There are several out there. For example, I did
a Google search for “Gwinnett County Yellow Pages” and found a
really neat website called: www.gwinnettyellowpages.com
. I did some research and found that their rates are very inexpensive.
They charge ANNUALLY, NOT MONTHLY like the “Real Yellow Pages”. This
website also includes separate “Yellow Pages” for the various cities
within the Gwinnett County areas, such as: Buford, Duluth,
Lawrenceville, Lilburn, Loganville, Norcross, Snellville and Stone
are other affiliated websites that are owned by this same organization
that are also competitively priced. For example, here’s another
website that I liked a lot: www.metroatlantayellowpages.com
. It comes up at the top of the page on many of the major search engines
for a lot of “Yellow Pages” categories, and the information shown
there is very complete.
advertise with us, contact: Frank